UK consumer reasons for following brands on social media in 2019, by generation
Attest, special offers and discounts were the primary reason to follow the social media accounts of brands for Gen Z consumers. For Millennials, on the other hand, the most prominent reason was products updates.
UK’s Generation Z consumers are more keen to follow brands on social media for the financial perks it brings than any other generation. According to the results of a 2019 survey carried out by